JINNYLEE DESIGN was created by Korean fashion designer, SungJin Lee as a fashion brand committed to innovative designs, artisan tailoring and excellent attire, through a timeless Newtro concept and the unique aesthetic of Asian elegance with distinct silhouettes.
The designer, SungJin Lee was born in Korea and grew up in Korea and Thailand. She has also lived in Hong Kong, Milan, and New York. Her education background includes a master’s degree in fashion promotion from Milan’s Istituto Marangoni as well as fashion design in New York, including the Fashion Institute of Technology, New York School of Design, and Parsons School of Design.
SungJin’s fascination with fashion began at a young age and was highly influenced by her mother, who was very fashion conscious and bought her beautiful clothes. In her childhood, she often ripped apart old clothes and then hand-sewed them into new designs and led to her passionate desire of becoming a fashion designer.
With the aesthetic of Asian elegance uniquely combined with a Western silhouette, together with precious embellishments and crafting, SungJin’s designs present a glamorous, contemporary style for “Traditional yet Modern”, and “Feminine but Bold” women.